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Apple considered buying Bing from Microsoft in 2018
  + stars: | 2023-10-05 | by ( Kif Leswing | ) www.cnbc.com   time to read: +6 min
Apple executives have said they picked Google because it's the best search engine, not primarily because of Google's payments. The deal with Microsoft wasn't completed and Giannandrea said he believed Apple CEO Tim Cook told Microsoft it wasn't going forward. Google pays Apple as much as $19 billion per year to be the default search engine on Apple products, according to an estimate . Microsoft was interested in Apple paying for improvements to the search engine, Giannandrea said, including expanding it to additional international markets. He also compared Bing and Google search in 2021 to see the progress Microsoft had made and found Google was significantly better at mobile queries.
Persons: Gabriel Weinberg, Apple, Giannandrea, Adrian Perica, Bing, Microsoft wasn't, Tim Cook, Siri, Apple's, John Giannandrea, he's, Cook, Satya Nadella Organizations: Google, Apple, Department, Bing, Microsoft, CNBC, DOJ
But it also shows how Apple has wrestled with Google’s rise and how some at Apple yearned for “optionality.” Apple didn’t immediately respond to a request for comment. (Last week, Nadella testified that he has spent every year of his tenure as CEO trying to persuade Apple to adopt Bing.) He made a similar argument internally about DuckDuckGo, saying in an email that moving ahead with that partnership was “probably a bad idea.” (DuckDuckGo licenses search results from Bing.) Still, Giannandrea testified, some within Apple thought that dealing with Bing in some fashion could yield benefits to Apple. Apple today has the enormous resources to build a true rival to Google, Giannandrea testified.
Persons: Microsoft’s Bing, they’ve, Gabriel Weinberg, John Giannandrea, Apple, Apple didn’t, Laura Jones, Jeff Chiu, Giannandrea, Bing, Tim Cook, Satya Nadella, Nadella, DuckDuckGo, Weinberg, Jakub Porzycki, ” Weinberg, , Apple’s, Cook, Bing “, , Adrian Perica, ” Giannandrea, “ it’s Organizations: CNN, Apple, Google, Microsoft, Cook, Bing, Mozilla, Opera, Samsung Locations: Bing, San Francisco
It revolves around how Google pays partners to promote its search engine on their products. A law expert said the DOJ has a "pretty strong" case but has big hurdles to prove Google is liable. Much of the trial's outcome will be predicated on whether the deals Google made to promote its search engine excluded healthy competition. It's easy to switch your default search engine – we're long past the era of dial-up internet and CD-ROMs," Google's Walker said in a statement. It could also mirror a European Union decision to make Google give Android users a choice of search engine when they first set up their devices.
Persons: Harry First, Global Affairs Kent Walker, Amit Mehta, Google's Walker, William E, Kovacic, David Olson, Bing, Judge Mehta, Eddy, John Giannandrea, Adrian Perica, Sundar Pichai, Olson Organizations: Google, Department of Justice, DOJ, Service, Apple, Microsoft, NYU Law School, Global Affairs, George Washington University, Boston College, Reuters, Union, Street Locations: Wall, Silicon
Apple execs lose bid to block testimony at Google antitrust trial
  + stars: | 2023-09-05 | by ( ) www.cnbc.com   time to read: +3 min
Three senior Apple executives have lost their bid to stop the U.S. Justice Department from calling them as witnesses in the government's upcoming trial accusing Alphabet's Google of abusing its search power. Cue oversees Apple Music, Apple TV and other services. The Justice Department declined to comment. Google and its lawyers have denied any wrongdoing in the case, one of two Justice Department antitrust lawsuits against Google. The case is United States v. Google, U.S. District Court for the District of Columbia, No.
Persons: Alphabet's, Eduardo Cue, John Giannandrea, Adrian Perica —, Judge Amit Mehta, Perica, John Schmidtlein, Mehta, Apple Organizations: Apple Computers, Apple, U.S . Justice, Washington , D.C, U.S, Companies, Cue, Apple Music, Google, Justice Department, District of Columbia, APM Locations: Silicon Valley, Cupertino , California, Washington ,, Mehta's court, United States, U.S
Apple Music and Beats VP Oliver Schusser is taking on streamer AppleTV+. Oliver Schusser, Apple's VP Music and Beats, is set to take on oversight of streaming service Apple TV+, two industry insiders with knowledge of plans told Insider. Apple TV+ is still short on scale, however, when it comes to viewing time versus its competitive set. A report from research firm MoffettNathanson described Apple TV+ viewing as a "rounding error" in terms of programming minutes viewed in the fourth quarter. In 2018 he moved from London to California to take up the role of VP, Apple Music and International Content.
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